{"product_id":"a-global-view-on-intercultural-management-9783110400625","title":"A Global View on Intercultural Management","description":"  \u003cmeta content=\"text\/html; charset=iso-8859-1\" http-equiv=\"content-type\"\u003e \u003cmeta name=\"generator\" content=\"mshtml 8.00.6001.23619\"\u003e  \u003cp\u003eWhatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.\u003c\/p\u003e","brand":"Jürgen Rothlauf","offers":[{"title":"Default Title","offer_id":48260928962811,"sku":"9783110400625","price":61.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_2c85e466-2553-4691-b36b-354c9bc0b168.jpg?v=1778451672","url":"https:\/\/indiepubs.com\/products\/a-global-view-on-intercultural-management-9783110400625","provider":"IndiePubs","version":"1.0","type":"link"}