{"product_id":"absolut-sequel-9780794604011","title":"Absolut Sequel.","description":"\u003cb\u003e\u003ci\u003eAbsolut Sequel\u003c\/i\u003e is the eagerly anticipated follow-up to the New York Times bestseller, \u003ci\u003eAbsolut Book\u003c\/i\u003e\u003c\/b\u003e.\u003cbr\u003e\u003cbr\u003e This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since \u003ci\u003eAbsolut Book's\u003c\/i\u003e release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in \u003ci\u003eAbsolut Sequel\u003c\/i\u003e are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet.\u003cbr\u003e\u003cbr\u003eThis is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. \u003ci\u003eAbsolut Sequel\u003c\/i\u003e is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, \"the consumers drink the ads as much as they drink the vodka.\"","brand":"Richard W. Lewis","offers":[{"title":"Default Title","offer_id":48291649880315,"sku":"9780794604011","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9780794604011.jpg?v=1772482336","url":"https:\/\/indiepubs.com\/products\/absolut-sequel-9780794604011","provider":"IndiePubs","version":"1.0","type":"link"}