{"product_id":"advertising-to-children-in-china-9789629961794","title":"Advertising to Children in China","description":"\u003cp\u003eThis book is about children and advertising in China, the country with the largest children population in the world. As China rapidly becomes a market-driven economy, and it's one-child-per-family policy spreads throughout society and repositions children as focal points of family life, effective marketing to children and their parents demands good information about them.\u003cbr\u003e\u003cbr\u003eThis book provides answers to the following questions:\u003cbr\u003e\u003cbr\u003eWhat are the characteristics of the children market in China and what are the ways to reach Chinese children?\u003cbr\u003e\u003cbr\u003eHow do Chinese children's understanding of television advertising, their trust and liking of television commercials, their understanding of brands, and their responses to commercials change with age?\u003cbr\u003e\u003cbr\u003eHow do parents and children communicate about consumption and television commercials? How do parents' attitudes toward advertising impact on their children?\u003cbr\u003e\u003cbr\u003eWhat do commercials in China communicate?\u003cbr\u003e\u003cbr\u003eHow are children's commercials in China regulated?\u003cbr\u003e\u003cbr\u003eThe book also draws conclusions about Chinese children as a market and its implications for advertisers and marketers, parents, policy makers and social groups.\u003c\/p\u003e","brand":"Kara Chan","offers":[{"title":"Default Title","offer_id":48277033844987,"sku":"9789629961794","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9789629961794.jpg?v=1772491693","url":"https:\/\/indiepubs.com\/products\/advertising-to-children-in-china-9789629961794","provider":"IndiePubs","version":"1.0","type":"link"}