{"product_id":"alex-steinweiss-the-inventor-of-the-modern-album-cover-9783836501927","title":"Alex Steinweiss: The Inventor of the Modern Album Cover","description":"\u003cdiv\u003e\u003cb\u003eNo. 101-1,600: Limited to 1,500 numbered copies, each signed by the artist.\u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\n\u003cb\u003eAlex Steinweiss\u003c\/b\u003e invented the album cover as we know it, and created a new graphic art form. In 1940, as \u003cb\u003eColumbia Records\u003c\/b\u003e’ young new art director, he pitched an idea: Why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and \u003cb\u003ewithin months its record sales increased by over 800%\u003c\/b\u003e. His covers for Columbia—\u003ci\u003e\u003cb\u003ecombining bold typography with modern, elegant illustrations\u003c\/b\u003e\u003c\/i\u003e—took the industry by storm and revolutionized the way records were sold.\u003cbr\u003e Over three decades, \u003cb\u003eSteinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest\u003c\/b\u003e; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. He launched the golden age of album cover design and influenced generations of designers to follow. Less well known—but included here—are his posters for the U.S. Navy; packaging and label design for liquor companies; film title sequences; as well as his fine art. Includes an essay by design historian \u003cb\u003eSteven Heller.\u003c\/b\u003e\n\u003c\/div\u003e","brand":"Steven Heller","offers":[{"title":"Default Title","offer_id":48291828171003,"sku":"9783836501927","price":1000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_cdeff8c4-65a3-47ff-8752-f0f59aeb77c4.jpg?v=1774598055","url":"https:\/\/indiepubs.com\/products\/alex-steinweiss-the-inventor-of-the-modern-album-cover-9783836501927","provider":"IndiePubs","version":"1.0","type":"link"}