{"product_id":"analytics-at-work-9781422157121","title":"Analytics at Work","description":"\u003cdiv\u003eMost companies have massive amounts of data at their disposal, yet fail to utilize it in any meaningful way. But a powerful new business tool - analytics - is enabling many firms to aggressively leverage their data in key business decisions and processes, with impressive results.\u003cbr\u003e\u003cbr\u003eIn their previous book, \u003ci\u003eCompeting on Analytics\u003c\/i\u003e, Thomas Davenport and Jeanne Harris showed how pioneering firms were building their entire strategies around their analytical capabilities. Rather than \"going with the gut\" when pricing products, maintaining inventory, or hiring talent, managers in these firms use data, analysis, and systematic reasoning to make decisions that improve efficiency, risk-management, and profits.\u003cbr\u003e\u003cbr\u003eNow, in \u003ci\u003eAnalytics at Work\u003c\/i\u003e, Davenport, Harris, and coauthor Robert Morison reveal how any manager can effectively deploy analytics in day-to-day operations—one business decision at a time. They show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.\u003cbr\u003e\u003cbr\u003eBased on all-new research and illustrated with examples from companies including Humana, Best Buy, Progressive Insurance, and Hotels.com, this implementation-focused guide outlines the five-step DELTA model for deploying and succeeding with analytical initiatives. You'll learn how to:\u003cbr\u003e\u003cbr\u003e· Use \u003cb\u003edata\u003c\/b\u003e more effectively and glean valuable analytical insights\u003cbr\u003e· Manage and coordinate data, people, and technology at an \u003cb\u003eenterprise\u003c\/b\u003e level\u003cbr\u003e· Understand and support what analytical \u003cb\u003eleaders\u003c\/b\u003e do\u003cbr\u003e· Evaluate and choose realistic \u003cb\u003etargets\u003c\/b\u003e for analytical activity\u003cbr\u003e· Recruit, hire, and manage \u003cb\u003eanalysts\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eCombining the science of quantitative analysis with the art of sound reasoning, \u003ci\u003eAnalytics at Work\u003c\/i\u003e provides a road map and tools for unleashing the potential buried in your company's data.\u003c\/div\u003e","brand":"Thomas H. Davenport","offers":[{"title":"Default Title","offer_id":48284041871611,"sku":"9781422157121","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422157121.jpg?v=1772483635","url":"https:\/\/indiepubs.com\/products\/analytics-at-work-9781422157121","provider":"IndiePubs","version":"1.0","type":"link"}