{"product_id":"beyond-disruption-9781647821326","title":"Beyond Disruption","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eUSA TODAY BESTSELLER\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Renée Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDisruption dominates innovation theory and practice. But disruption, for all its power, is destructive—displacing jobs, companies, and even entire industries. Are we missing an alternative approach to innovation and growth?\u003c\/p\u003e\u003cp\u003eWith three decades of research, the #1 global bestselling authors of \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e, W. Chan Kim and Renée Mauborgne, reveal another way to innovate and grow. Just as \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e redefined the essence of strategy as creating not competing, \u003cb\u003e\u003ci\u003eBEYOND DISRUPTION\u003c\/i\u003e\u003c\/b\u003e redefines and expands the existing view of innovation by introducing a new approach, nondisruptive creation, that is free from the destructive displacement that happens when innovators set out to disrupt.\u003c\/p\u003e\u003cp\u003eKim and Mauborgne reveal the distinct advantages of nondisruptive creation to business and society, showing how this new approach to innovation allows companies to grow while also being a force for good. With examples that reach across all sectors of the economy and a practical framework for guiding innovation efforts, this book shows:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy nondisruptive creation matters to all of us and why it is likely to become even more important in the future\u003c\/li\u003e\n\u003cli\u003eHow it complements disruption and how you can identify and execute on nondisruptive opportunities\u003c\/li\u003e\n\u003cli\u003eHow companies can more thoughtfully pursue their growth and innovation strategies in a way that better balances business and society\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA practical guide for driving innovation and growth, the rich research behind the book, coupled with its frame-breaking message, make it the must-read book for the next generation of innovators.\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":48284133556475,"sku":"9781647821326","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_6c42ea6c-0682-472a-bc62-e93ae4471d59.jpg?v=1779994581","url":"https:\/\/indiepubs.com\/products\/beyond-disruption-9781647821326","provider":"IndiePubs","version":"1.0","type":"link"}