{"product_id":"billion-dollar-branding-9781614482727","title":"Billion-Dollar Branding","description":"\u003cdiv\u003eBranding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Honey Parker","offers":[{"title":"Default Title","offer_id":48286715609339,"sku":"9781614482727","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781614482727_625427d5-7e8f-4b0f-9fcc-05445e939807.jpg?v=1772485425","url":"https:\/\/indiepubs.com\/products\/billion-dollar-branding-9781614482727","provider":"IndiePubs","version":"1.0","type":"link"}