{"product_id":"blue-ocean-leadership-harvard-business-review-classics-9781633692640","title":"Blue Ocean Leadership (Harvard Business Review Classics)","description":"\u003cp\u003eTen years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing \"blue ocean strategy,\" a new model for discovering uncontested markets that are ripe for growth. In this bound version of their  bestselling \u003ci\u003eHarvard Business Review\u003c\/i\u003e classic article, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potential and the realized talent and energy of employees. Research indicates that this gulf is vast: According to Gallup, 70% of workers are disengaged from their jobs. If companies could find a way to convert them into engaged employees, the results could be transformative. The trouble is, managers lack a clear understanding of what changes they could make to bring out the best in everyone. In this article, Kim and Mauborgne offer a solution to that problem: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the company to start doing them. Blue ocean leadership works because the managers' \"customers\"--that is, the people managers oversee and report to--are involved in identifying what's effective and what isn't. Moreover, the approach doesn't require leaders to alter who they are, just to undertake a different set of tasks. And that kind of change is much easier to implement and track than changes to values and mind-sets.\u003c\/p\u003e\u003cp\u003eThe Harvard Business Review Classics series offers you the opportunity to make seminal Harvard Business Review articles a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world--and will have a direct impact on you today and for years to come.\u003c\/p\u003e","brand":"W. Chan Kim","offers":[{"title":"Default Title","offer_id":48284103278843,"sku":"9781633692640","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_92e20cc7-5cef-4eca-832d-1d7ca6222c12.jpg?v=1779994581","url":"https:\/\/indiepubs.com\/products\/blue-ocean-leadership-harvard-business-review-classics-9781633692640","provider":"IndiePubs","version":"1.0","type":"link"}