{"product_id":"buying-into-fair-trade-9780814725375","title":"Buying into Fair Trade","description":"\u003cp\u003eStamped on products\u003cbr\u003efrom coffee to handicrafts, the term “fair trade” has quickly become one of\u003cbr\u003etoday’s most seductive consumer buzzwords. Purportedly created through fair\u003cbr\u003elabor practices, or in ways that are environmentally sustainable, fair-trade\u003cbr\u003eproducts give buyers peace of mind in knowing that, in theory, how they shop\u003cbr\u003ecan help make the world a better place. Buying\u003cbr\u003einto Fair Trade turns the spotlight onto this growing trend, exploring how fair-trade\u003cbr\u003eshoppers think about their own altruism within an increasingly global economy. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eUsing over 100 interviews with\u003cbr\u003efair-trade consumers, national leaders of the movement, coffee farmers, and\u003cbr\u003eartisans, author Keith Brown describes both the strategies that consumers use\u003cbr\u003eto confront the moral contradictions involved in trying to shop ethically and the\u003cbr\u003eways shopkeepers and suppliers reconcile their need to do good with the\u003cbr\u003eever-present need to turn a profit. In addition to his in-depth analysis of the\u003cbr\u003efair-trade market, Brown also provides a how-to chapter that outlines\u003cbr\u003estrategies readers can use to appear altruistic.This chapter highlights the ways that\u003cbr\u003esocially responsible markets have been detached from issues of morality. A\u003cbr\u003efascinating account of how consumers\u003cbr\u003efirst learn about, understand, and sometimes ignore the ethical implications of\u003cbr\u003eshopping, Buying into Fair Trade sheds\u003cbr\u003enew light on the potential for the fair trade market to reshape the world into\u003cbr\u003ea more socially-just place.\u003c\/p\u003e","brand":"Keith R. Brown","offers":[{"title":"Default Title","offer_id":48274243027195,"sku":"9780814725375","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_24db01c9-9d2f-4ebd-bdff-a7fe3203012b.jpg?v=1777695262","url":"https:\/\/indiepubs.com\/products\/buying-into-fair-trade-9780814725375","provider":"IndiePubs","version":"1.0","type":"link"}