{"product_id":"clarity-cut-and-culture-9781479810666","title":"Clarity, Cut, and Culture","description":"\u003cp\u003eImages of diamonds appear everywhere in American\u003cbr\u003eculture. And everyone who has a diamond has a story to tell about it. Our\u003cbr\u003estories about diamonds not only reveal what we do with these tiny\u003cbr\u003estones, but also suggest how we create value, meaning, and identity through our\u003cbr\u003einteractions with material culture in general.\u003cbr\u003e\u003cbr\u003eThings become meaningful through our interactions with them, but how do\u003cbr\u003epeople go about making meaning? What can we learn from an ethnography about the\u003cbr\u003eproduction of identity, creation of kinship, and use of diamonds\u003cbr\u003ein understanding selves and social relationships? By what means do\u003cbr\u003epeople positioned within a globalized political-economy and a compelling\u003cbr\u003euniverse of advertising interact locally with these tiny polished\u003cbr\u003erocks?\u003cbr\u003e\u003cbr\u003eThis book draws on 12 months of fieldwork with diamond consumers in\u003cbr\u003eNew York City as well as an analysis of the iconic De Beers campaign\u003cbr\u003ethat promised romance, status, and glamour to anyone who bought a\u003cbr\u003ediamond to show that this thematic pool is just one resource among\u003cbr\u003emany that diamond owners draw upon to engage with their own\u003cbr\u003estones. The volume highlights the important roles that memory,\u003cbr\u003econtext, and circumstance also play in shaping how people interpret and then\u003cbr\u003euse objects in making personal worlds. It shows that besides\u003cbr\u003eoperating as subjects in an ad-burdened universe, consumers are\u003cbr\u003ehighly creative, idiosyncratic, and theatrical agents.\u003c\/p\u003e","brand":"Susan Falls","offers":[{"title":"Default Title","offer_id":48274230739195,"sku":"9781479810666","price":107.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_0203d40d-7adc-40e6-bdd2-25f712228334.jpg?v=1771256540","url":"https:\/\/indiepubs.com\/products\/clarity-cut-and-culture-9781479810666","provider":"IndiePubs","version":"1.0","type":"link"}