{"product_id":"commodity-activism-9780814764022","title":"Commodity Activism","description":"\u003cp\u003eBuying (RED) products—from Gap T-shirts to Apple—to fight AIDS.  \u003cbr\u003eDrinking a “Caring Cup” of coffee at the Coffee Bean \u0026amp; Tea Leaf to \u003cbr\u003esupport fair trade. Driving a Toyota Prius to fight global warming. All \u003cbr\u003ethese commonplace activities point to a central feature of contemporary \u003cbr\u003eculture: the most common way we participate in social activism is by \u003cbr\u003ebuying something. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eRoopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary \u003cbr\u003egroup of scholars to explore this new landscape through a series of case\u003cbr\u003e studies of “commodity activism.” Drawing from television, film, \u003cbr\u003econsumer activist campaigns, and cultures of celebrity and corporate \u003cbr\u003epatronage, the essays take up examples such as the Dove “Real Beauty” \u003cbr\u003ecampaign, sex positive retail activism, ABC’s Extreme Home Makeover, and\u003cbr\u003e Angelina Jolie as multinational celebrity missionary.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eExploring the complexities embedded in contemporary political activism, Commodity Activism\u003cbr\u003e reveals the workings of power and resistance as well as citizenship and\u003cbr\u003e subjectivity in the neoliberal era. Refusing to simply position \u003cbr\u003epolitics in opposition to consumerism, this collection teases out the \u003cbr\u003erelationships between material cultures and political subjectivities, \u003cbr\u003earguing that activism may itself be transforming into a branded \u003cbr\u003ecommodity.\u003c\/p\u003e","brand":"Roopali Mukherjee","offers":[{"title":"Default Title","offer_id":48089428361467,"sku":"9780814764022","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_ee636b56-2190-458c-8d4c-39323746cb35.jpg?v=1770443212","url":"https:\/\/indiepubs.com\/products\/commodity-activism-9780814764022","provider":"IndiePubs","version":"1.0","type":"link"}