{"product_id":"copycats-9781422160633","title":"Copycats","description":"\u003cdiv\u003eIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.\u003cbr\u003e\u003cbr\u003eIn Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.\u003cbr\u003e\u003cbr\u003eShenkar shows how savvy imitators generate huge profits. They save not only on R\u0026amp;D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.\u003cbr\u003e\u003cbr\u003eCopycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:\u003cbr\u003e\u003cbr\u003e·          How to select the right model to imitate\u003cbr\u003e\u003cbr\u003e·          How to avoid oversimplification of a model\u003cbr\u003e\u003cbr\u003e·          Which imitation strategy to use\u003cbr\u003e\u003cbr\u003e·          How to prepare and execute an implementation plan\u003cbr\u003e\u003cbr\u003eEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Oded Shenkar","offers":[{"title":"Default Title","offer_id":48283994947835,"sku":"9781422160633","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422160633.jpg?v=1772483636","url":"https:\/\/indiepubs.com\/products\/copycats-9781422160633","provider":"IndiePubs","version":"1.0","type":"link"}