{"product_id":"creating-desired-futures-9783034603683","title":"Creating Desired Futures","description":"\u003cp\u003e\u003cb\u003eDesign and complex business problems\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\n        \n    \n    \n        \u003cdiv class=\"metadataInfoFont\"\u003e\n            \u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eToday’s society is making great leaps in its \neffort to obtain ever more and ever more specific know-how in various \nspecialties, with the consequence that the structures of today’s \ncompanies are become increasingly complex. This in turn leads to \nproblems at the points of interface, which calls for a comprehensive \napproach to solutions.\u003cem\u003eCreating Desired Futures \u003c\/em\u003edefines design a\n creative, analytical method to develop and explore alternative \nsolutions to complex problems, and it shows that design is particularly \nwell suited to the business world’s current need for innovative \nstrategies.\u003cbr\u003eIn twenty-four essays by designers, architects, and \nrepresentatives of large companies such as Nike and Shell, the book \nshows how such a design-based approach can help define, assess, and \nsolve problems for companies. It presents not only specific strategies \nfrom actual practice but also innovative approaches from the world of \ncorporate consulting. Essays by researchers and teachers discuss \ntheoretical aspects of the subject \"Design Thinking.\"\u003cbr\u003e\u003cbr\u003e\u003cem\u003eMichael\n Shamiyeh is a practicing architect with his own firm (Shamiyeh \nAssociates) and also founder and direction of the DOM \n(Design—Organisation—Media) Research Laboratory at the Kunstuniversität \nLinz. He works on the relevance of creative, analytical approaches in \narchitectural thinking to solve complex problems in the area of \nStrategic Business Thinking and Innovation. Shamiyeh has received \nnumerous awards, including the Innovation Prize (2008) of the Austrian \nFederal Ministry for Science and Research and well as the Future Award \n(ZuP, 2003) and the Award for Entrepreneurship (2000), both awarded by \nthe Austrian government.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n        \u003c\/div\u003e\n    \n    \n        \n            \u003cp\u003e     \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTheoretical and practical approach to the \"Design Thinking\" method\u003c\/li\u003e\n\u003cli\u003eInternational designers and corporate consultants present design-based models for problem solving\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Michael Shamiyeh","offers":[{"title":"Default Title","offer_id":48279254696187,"sku":"9783034603683","price":62.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9783034603683_514a8e69-dea7-4413-99d6-d4f6f03e0de3.jpg?v=1772488342","url":"https:\/\/indiepubs.com\/products\/creating-desired-futures-9783034603683","provider":"IndiePubs","version":"1.0","type":"link"}