{"product_id":"decoding-logos-9788419220004","title":"Decoding Logos","description":"\u003cp class=\"MsoNormal\"\u003e\u003cb\u003e\u003ci\u003e\u003cspan lang=\"EN-US\"\u003eDecoding Logos\u003c\/span\u003e\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e\u003cspan lang=\"EN-US\"\u003e focuses on how logo and branding come into being and uncovers the design stories behind logo development\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp class=\"p1\"\u003e\u003cspan\u003eLogos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest.\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eThis compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.\u003c\/p\u003e","brand":"Wang Shaoqiang","offers":[{"title":"Default Title","offer_id":48284048982267,"sku":"9788419220004","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9788419220004.jpg?v=1772491022","url":"https:\/\/indiepubs.com\/products\/decoding-logos-9788419220004","provider":"IndiePubs","version":"1.0","type":"link"}