{"product_id":"designing-emotion-9783035623857","title":"Designing Emotion","description":"\u003cp\u003eHow does design make the indestructible character of a drill tangible? Why does a brand become a trusted friend? And what emotions should intelligent gardening tools actually radiate? \u003c\/p\u003e \u003cp\u003eThe accurate communication and design of emotional worlds remain one of the greatest challenges for companies and professional design. \u003cem\u003eDesigning Emotion\u003c\/em\u003e offers practical support here. Based on current research from neuroscience and psychology, the book presents tools for systematically analysing emotions and controlling them through precise use of form, colour and material. \u003c\/p\u003e \u003cp\u003eIn addition to case studies and interviews, this edition offers insights into the design practice of successful companies. \u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cstrong\u003e\u003c\/strong\u003e \u003cul\u003e \u003cli\u003eProvides professional design instruments for influencing emotions \u003c\/li\u003e \u003cli\u003eIncludes a folding poster for the use of “emotion grid” \u003c\/li\u003e \u003cli\u003eWith illustrative product analyses \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Mareike Roth","offers":[{"title":"Default Title","offer_id":48279233626363,"sku":"9783035623857","price":55.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9783035623857.jpg?v=1772488383","url":"https:\/\/indiepubs.com\/products\/designing-emotion-9783035623857","provider":"IndiePubs","version":"1.0","type":"link"}