{"product_id":"disaster-in-dearborn-9780804746540","title":"Disaster in Dearborn","description":"Few cars in history have grabbed the public's fancy as much as the ill-fated Edsel, the Titanic of automobiles.  The magnitude of the marketing disaster has made Edsel a household word. Remarkably, there has never before been a book that tells the whole story—how the Edsel was planned, created, produced, and marketed.","brand":"Thomas E. Bonsall","offers":[{"title":"Default Title","offer_id":48291576414459,"sku":"9780804746540","price":55.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/disaster-in-dearborn-9780804746540","provider":"IndiePubs","version":"1.0","type":"link"}