{"product_id":"dont-just-brand-there-do-something-9781956370805","title":"Don't Just Brand There, Do Something","description":"\u003cb\u003eWhether you’re branding a de novo bank, a well-established institution, or a fintech, building a brand with substance beyond the quippy slogan requires two things:\u003c\/b\u003e\u003cbr\u003e\u003col\u003e\n\u003cli\u003eFinding something unique and ownable, and\u003c\/li\u003e\n\u003cli\u003e Taking action with it.\u003c\/li\u003e\n\u003c\/ol\u003e That means baking in actions that support this position throughout the entire organization. Every day, with every person.\u003cbr\u003e\u003cbr\u003eIf you can do that, no one—I mean no one—can stack up to you. That’s because you will have seized a position that delivers unequaled value to customers, employees, and stockholders that no one else can replicate.\u003cbr\u003e\u003cbr\u003eFor those brave enough and bold enough, this book will show you how to do just that. If you’re ready to be more than a commodity in the marketplace and be positioned for longterm success, this is \u003ci\u003ea must-read\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e\u003cb\u003e Actually, it’s a must-do.\u003c\/b\u003e","brand":"Martha Bartlett Piland, CFMP","offers":[{"title":"Default Title","offer_id":48281709904123,"sku":"9781956370805","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781956370805.jpg?v=1772488270","url":"https:\/\/indiepubs.com\/products\/dont-just-brand-there-do-something-9781956370805","provider":"IndiePubs","version":"1.0","type":"link"}