{"product_id":"dual-transformation-9781633692480","title":"Dual Transformation","description":"\u003cb\u003eGame-changing disruptions will likely unfold on your watch. Be ready.\u003c\/b\u003e\u003cbr\u003e\nIn \u003ci\u003eDual Transformation\u003c\/i\u003e, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. \u003ci\u003eDual Transformation\u003c\/i\u003e shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created. \u003cbr\u003e\nThat moment starts with the core dual transformation framework: \u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003e \u003cb\u003eTransformation \u003cu\u003eA\u003c\/u\u003e:\u003c\/b\u003e Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.\u003c\/li\u003e\n\u003cli\u003e \u003cb\u003eTransformation \u003cu\u003eB\u003c\/u\u003e:\u003c\/b\u003e Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services.\u003c\/li\u003e\n\u003cli\u003e \u003cb\u003e\u003cu\u003eC\u003c\/u\u003eapabilities link:\u003c\/b\u003e Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.” \u003c\/li\u003e \n\u003c\/ul\u003e\u003cbr\u003e\nAnthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder. \u003cbr\u003e\n\nBuilding on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, \u003ci\u003eDual Transformation\u003c\/i\u003e will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it. \u003cbr\u003e","brand":"Scott D. Anthony","offers":[{"title":"Default Title","offer_id":48284124119291,"sku":"9781633692480","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_871891d0-b04b-456f-8b3c-663b5d2dc4c0.jpg?v=1778780816","url":"https:\/\/indiepubs.com\/products\/dual-transformation-9781633692480","provider":"IndiePubs","version":"1.0","type":"link"}