{"product_id":"dual-transformation-9781633692497","title":"Dual Transformation","description":"\u003cp\u003e\u003cb\u003eGame-changing disruptions will likely unfold on your watch. Be ready.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eDual Transformation\u003c\/i\u003e, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. \u003ci\u003eDual Transformation\u003c\/i\u003e shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face. Disruptive change opens a window of opportunity to create massive new markets. It is the moment when a market also-ran can become a market leader. It is the moment when business legacies are created.\u003c\/p\u003e\u003cp\u003eThat moment starts with the core dual transformation framework:\u003c\/p\u003e\u003cil\u003e\u003cli\u003e\n\u003cb\u003eTransformation \u003cu\u003eA\u003c\/u\u003e:\u003c\/b\u003e Repositioning today’s business to maximize its resilience, such as how Adobe boldly shifted from selling packaged software to providing software as a service.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eTransformation \u003cu\u003eB\u003c\/u\u003e:\u003c\/b\u003e Creating a new growth engine, such as how Amazon became the world’s largest provider of cloud computing services.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e\u003cu\u003eC\u003c\/u\u003eapabilities link:\u003c\/b\u003e Fighting unfairly by taking advantage of difficult-to-replicate assets without succumbing to the “sucking sound of the core.”\u003c\/li\u003e\n\u003cp\u003eAnthony, Gilbert, and Johnson also address the characteristics leaders must embrace: courage, clarity, curiosity, and conviction. Without them, dual transformation efforts can founder.\u003c\/p\u003e\n\u003cp\u003eBuilding on lessons from diverse companies, such as Adobe, Manila Water, and Netflix, and a case study from Gilbert’s firsthand experience transforming his own media and publishing company, \u003ci\u003eDual Transformation\u003c\/i\u003e will guide executives through the journey of creating the next version of themselves, allowing them to own the future rather than be disrupted by it.\u003c\/p\u003e\u003c\/il\u003e","brand":"Scott D. Anthony","offers":[{"title":"Default Title","offer_id":48283968078075,"sku":"9781633692497","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781633692497.jpg?v=1772485696","url":"https:\/\/indiepubs.com\/products\/dual-transformation-9781633692497","provider":"IndiePubs","version":"1.0","type":"link"}