{"product_id":"eye-tracking-the-user-experience-9781933820101","title":"Eye Tracking the User Experience","description":"\u003cp\u003eEye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.\u003c\/p\u003e","brand":"Aga Bojko","offers":[{"title":"Default Title","offer_id":48287116067067,"sku":"9781933820101","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781933820101.jpg?v=1772488104","url":"https:\/\/indiepubs.com\/products\/eye-tracking-the-user-experience-9781933820101","provider":"IndiePubs","version":"1.0","type":"link"}