{"product_id":"eye-tracking-the-user-experience-9781933820910","title":"Eye Tracking the User Experience","description":"\u003cp\u003eEye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.\u003c\/p\u003e","brand":"Aga Bojko","offers":[{"title":"Default Title","offer_id":48287113052411,"sku":"9781933820910","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_607fecc5-1daf-4955-abf4-8aa13abc15f3.jpg?v=1771578969","url":"https:\/\/indiepubs.com\/products\/eye-tracking-the-user-experience-9781933820910","provider":"IndiePubs","version":"1.0","type":"link"}