{"product_id":"from-bombay-to-bollywood-9780814771891","title":"From Bombay to Bollywood","description":"\u003cp\u003eFrom Bombay to Bollywood analyzes the transformation of the  national film industry in Bombay into a transnational and multi-media  cultural enterprise, which has come to be known as Bollywood. Combining  ethnographic, institutional, and textual analyses, Aswin Punathambekar  explores how relations between state institutions, the Indian diaspora,  circuits of capital, and new media technologies and industries have  reconfigured the Bombay-based industry’s geographic reach. Providing  in-depth accounts of the workings of media companies and media  professionals, Punathambekar has produced a timely analysis of how a  media industry in the postcolonial world has come to claim the global as  its scale of operations. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003eBased on extensive field research in India and the  U.S., this book offers empirically-rich and theoretically-informed  analyses of how the imaginations and practices of industry professionals  give shape to the media worlds we inhabit and engage with. Moving  beyond a focus on a single medium, Punathambekar develops a comparative  and integrated approach that examines four different but interrelated  media industries--film, television, marketing, and digital media.  Offering a path-breaking account of media convergence in a non-Western  context, Punathambekar’s transnational approach to understanding the  formation of Bollywood is an innovative intervention into current  debates on media industries, production cultures, and cultural  globalization.\u003c\/p\u003e","brand":"Aswin Punathambekar","offers":[{"title":"Default Title","offer_id":48274188435707,"sku":"9780814771891","price":107.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_4d43d719-c04f-4f46-8ecd-776a1b7c102d.jpg?v=1771033179","url":"https:\/\/indiepubs.com\/products\/from-bombay-to-bollywood-9780814771891","provider":"IndiePubs","version":"1.0","type":"link"}