{"product_id":"from-solo-to-scaled-9781933820675","title":"From Solo to Scaled","description":"\u003cp\u003eContent strategy is clearly critical to your organization, but where do you start, and how do you grow it into a true practice? Whether you're a lone content person tasked with creating a content strategy practice from scratch, or a leader struggling to scale one up, \u003ci\u003e\u003cb\u003eFrom Solo to Scaled\u003c\/b\u003e\u003c\/i\u003e is your blueprint for creating and managing a content strategy practice that is sustainable and successful.\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWho Should Read This Book?\u003c\/b\u003e\u003c\/h3\u003e\nThis book is for anyone who wants or needs to build a content strategy practice—for example, content writers, UX researchers and designers, Design Operations leaders and program managers, or any team that is focused on the user experience. Basically, it's for anyone who understands that content can make or break a digital experience.\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eTakeaways\u003c\/b\u003e\u003c\/h3\u003e\nUse this book to:\u003cul\u003e\n\u003cli\u003e Create a content strategy practice blueprint and make the business case for it to upper management in your organization.\u003c\/li\u003e\n\u003cli\u003e Show what success looks like and how to measure it.\u003c\/li\u003e\n\u003cli\u003e Learn how to create a sustainable practice and when to scale it—from solo to mid–sized to enterprise.\u003c\/li\u003e\n\u003cli\u003eTake an inventory of your existing tools to see if you need to repurpose or augment them as you prepare to scale your business.\u003c\/li\u003e\n\u003cli\u003eLearn how to present the content practice’s work to leadership in language that leaders understand.\u003c\/li\u003e\n\u003cli\u003eUse a handy checklist to audit and improve your own practice–building.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Natalie Marie Dunbar","offers":[{"title":"Default Title","offer_id":48287106531579,"sku":"9781933820675","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_eb92bebf-9eb8-41ce-8fb2-1c14b43b977e.jpg?v=1779998060","url":"https:\/\/indiepubs.com\/products\/from-solo-to-scaled-9781933820675","provider":"IndiePubs","version":"1.0","type":"link"}