{"product_id":"from-the-ground-up-9780520083998","title":"From the Ground Up","description":"\u003cdiv\u003e\"\u003ci\u003eFrom the Ground Up\u003c\/i\u003e describes Rincon in detail, from the day the brainstorm to bid on the land took shape in the mide of a Perini Co. executive until its champagne-soaked opening party. . . . The book emerges as a helpful primer on what it takes to build a tiny, self-contained city. Engineering problems are cleanly explained, architectural cant is kept to a minimum and a bookshelf of financial detail is boiled down to essentials.\"\u003c\/div\u003e\u003cdiv\u003e--Marshall Kilduff, \u003ci\u003eSan Francisco Chronicle Book Review\u003c\/i\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\"This engrossing study, flavored with the appeal of San Francisco and written by \u003ci\u003eLos Angeles Times\u003c\/i\u003e national correspondent Frantz, examines the combination of dreaming and entrepreneurship required to succeed in the cyclical realty business.\"\u003c\/div\u003e\u003cdiv\u003e--\u003ci\u003ePublishers Weekly\u003c\/i\u003e\n\u003c\/div\u003e\u003cdiv\u003e \u003c\/div\u003e\u003cdiv\u003e\"Frantz. . . .is a business reporter of real skill and sophistication. . . .The genius of [his] book is in the details.\"\u003c\/div\u003e\u003cdiv\u003e--Johnathan Kirsch, \u003ci\u003eLos Angeles Times\u003c\/i\u003e\n\u003c\/div\u003e","brand":"Douglas Frantz","offers":[{"title":"Default Title","offer_id":48274817810683,"sku":"9780520083998","price":31.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9780520083998_52c65243-b306-4d49-83d8-8b42a528f89f.jpg?v=1772481481","url":"https:\/\/indiepubs.com\/products\/from-the-ground-up-9780520083998","provider":"IndiePubs","version":"1.0","type":"link"}