{"product_id":"global-by-design-9781647820756","title":"Global by Design","description":"\u003cp\u003e\u003cb\u003eAt the intersection of reverse innovation and design thinking, you find opportunities to create innovations that are global by design.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eTo solve wicked problems and seize opportunities in emerging markets, innovators must think and act globally. Thoughtful, innovative solutions can be global in scope and succeed in developing markets while disrupting equivalent, higher-cost products in established ones. But creating the right innovations that can succeed in both places will require a diligent, targeted design process.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eGlobal by Design\u003c\/i\u003e, Amos Winter, a pioneering engineering design expert, and Vijay Govindarajan, one of the world's leading thinkers on strategy and innovation, offer a powerful framework for creating innovations that scale across borders, industries, and income levels.\u003c\/p\u003e\u003cp\u003eStanding at the intersection of reverse innovation and design thinking, they draw on their deep experience in industry, academia, and government to move beyond theory and provide a practical, disciplined approach to spotting consequential problems, leveraging innovation to solve them, and building an ecosystem that produces high-value, low-cost solutions that have global appeal.\u003c\/p\u003e\u003cp\u003eWhether you're a CEO, product leader, engineer, policymaker, or entrepreneur, \u003ci\u003eGlobal by Design\u003c\/i\u003e provides the tools and perspectives to turn ambitious ideas into life-changing innovations that matter.\u003c\/p\u003e","brand":"Amos Winter","offers":[{"title":"Default Title","offer_id":48284251357435,"sku":"9781647820756","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_ca0bed3d-2960-4b86-aee2-d21ac17f827f.jpg?v=1779385340","url":"https:\/\/indiepubs.com\/products\/global-by-design-9781647820756","provider":"IndiePubs","version":"1.0","type":"link"}