{"product_id":"goin-off-9781947026322","title":"Goin' Off","description":"\u003cb\u003eAs Hip-Hop first exploded throughout New York City's boroughs and surrounding towns, a new generation was emerging—the first to be raised on the genre. At the center of it all was a collective known as the Juice Crew, led by the charismatic radio personality Mr. Magic, whose \u003ci\u003eRap Attack\u003c\/i\u003e was the first program of its kind on a commercial station. His DJ\/engineer Marley Marl pioneered production techniques that defined the golden era of Hip-Hop and formed the basis of Cold Chillin' Records, which was founded in 1986 by Len Fichtelberg and Tyrone Williams.\u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eGoin' Off\u003c\/i\u003e chronicles the rise and fall of Cold Chillin' and its partnership with Warner Bros. Records. It follows the careers of the label's recording artists through first-hand accounts of industry players, producers, MCs, and DJs: \u003cb\u003eRoxanne Shanté\u003c\/b\u003e was a fourteen-year-old battle rapper who spawned the diss record; \u003cb\u003eMC Shan\u003c\/b\u003e engaged in a legendary cross-borough feud with KRS-One; Kool G Rap was a foundational participant in what the media dubbed \"gangsta rap\"; \u003cb\u003eBig Daddy Kane's\u003c\/b\u003e quick-witted lyricism changed the way people rhyme; the collegiate \u003cb\u003eMasta Ace\u003c\/b\u003e sought to uplift his community during the height of the crack epidemic; \u003cb\u003eThe Genius (aka GZA)\u003c\/b\u003e co-founded the rap dynasty Wu-Tang Clan; and the enigmatic \u003cb\u003eBiz Markie\u003c\/b\u003e had the world singing along to his hit anthem \"Just a Friend.\"\u003c\/p\u003e\u003cp\u003ePlagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.\u003c\/p\u003e","brand":"Ben Merlis ","offers":[{"title":"Default Title","offer_id":48285191536891,"sku":"9781947026322","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781947026322.jpg?v=1772488188","url":"https:\/\/indiepubs.com\/products\/goin-off-9781947026322","provider":"IndiePubs","version":"1.0","type":"link"}