{"product_id":"graphics-on-the-move-dynamic-branding-9788419220554","title":"Graphics on the Move - Dynamic Branding","description":"\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN-US\"\u003eIn the information explosion age, where there\nis a \u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003eshift from static\nprinted information to digital media, designs that can convey information\nfaster, more convincingly and, thanks to mobile phones, ubiquitously, \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003eare likely to gain the public’s favor.\nAs a result, \u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003egraphic\ndesigners are increasingly including animation in their work to enhance their\nstorytelling, making it more functional on the one hand and livelier on the\nother, increasing interest by appealing to people’s emotions and desire to be\nentertained. This book showcases the current state of motion graphics in light\nof new media such as touch, \u003c\/span\u003e\u003cspan lang=\"EN-US\"\u003emobile, outdoor \u003c\/span\u003e\u003cspan lang=\"EN-GB\"\u003eand\ndigital video media. Divided into three chapters, it first posits how a\n“rethinking” of motion graphics is essential in the context of new media to\nensure that graphic design remains dynamic and able to engage people in both an\nappealing and informative way. The second chapter consists of exclusive interviews\nwith animation designers who discuss the nature of contemporary animated\ngraphics and their work, while the final chapter includes selected projects\nfrom across the world. Featuring the newest ideas and work of the world’s most\nadvanced designers, the book is a valuable source of inspiration and\ninformation for professional graphic designers and students.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shaoqiang Wang","offers":[{"title":"Default Title","offer_id":48284090532091,"sku":"9788419220554","price":45.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9788419220554.jpg?v=1772491024","url":"https:\/\/indiepubs.com\/products\/graphics-on-the-move-dynamic-branding-9788419220554","provider":"IndiePubs","version":"1.0","type":"link"}