{"product_id":"harvard-business-review-on-increasing-customer-loyalty-9781422162521","title":"Harvard Business Review on Increasing Customer Loyalty","description":"\u003cdiv\u003eHow do you keep your customers coming back-and get them to bring others?\u003cbr\u003e\u003cbr\u003eIf you need the best practices and ideas for making your\u003cbr\u003ecustomers loyal and profitable--but don't have time to find\u003cbr\u003ethem--this book is for you. Here are nine inspiring and useful\u003cbr\u003eperspectives, all in one place.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThis collection of HBR articles will help you:\u003cbr\u003e\u003cbr\u003e- Turn angry customers into loyal advocates\u003cbr\u003e\u003cbr\u003e- Get more people to recommend you\u003cbr\u003e\u003cbr\u003e- Boost customer satisfaction by satisfying your employees\u003cbr\u003e\u003cbr\u003e- Focus on profitable customers--whether they're loyal or not\u003cbr\u003e\u003cbr\u003e- Invest in the right CRM technology for your business\u003cbr\u003e\u003cbr\u003e- Mine customer data for more effective marketing\u003cbr\u003e\u003cbr\u003e- Increase your customers' lifetime value\u003cbr\u003e\n\u003c\/div\u003e","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":48284130541819,"sku":"9781422162521","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422162521.jpg?v=1772483639","url":"https:\/\/indiepubs.com\/products\/harvard-business-review-on-increasing-customer-loyalty-9781422162521","provider":"IndiePubs","version":"1.0","type":"link"}