{"product_id":"how-to-sell-value-9781630060558","title":"How to Sell Value","description":"\u003cp\u003e\u003cb\u003eLeading international sales consultant Pedro Roccato has trained thousands of sales professionals on how to provide a highly differentiated buying experience to their customers in order to close more sales. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe book arms sales professionals in any industry on how to sell on value, not price, which is a necessary tool in today's competitive sales landscape.  Sales professionals will learn about about: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to diagnose their customer's needs\u003c\/li\u003e\n\u003cli\u003eThe importance of value-added sales\u003c\/li\u003e\n\u003cli\u003eSales perception\u003c\/li\u003e\n\u003cli\u003eAnd how to produce a value-added proposition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pedro Roccato","offers":[{"title":"Default Title","offer_id":48542916903163,"sku":"9781630060558","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_efc31e98-4aca-4946-95da-c8e63f222292.jpg?v=1774159579","url":"https:\/\/indiepubs.com\/products\/how-to-sell-value-9781630060558","provider":"IndiePubs","version":"1.0","type":"link"}