{"product_id":"india-inside-9781422142400","title":"India Inside","description":"\u003cdiv\u003eThanks to its ability to innovate, the developed world will always have a distinct advantage over the developing world, right? Not according to leading management experts Nirmalya Kumar and Phanish Puranam. In \u003ci\u003eIndia Inside\u003c\/i\u003e, the authors draw on their research to show how India is already turning this assumption on its head—often in ways invisible to consumers in the developed world.\u003cbr\u003e\u003cbr\u003eThrough their research and extensive interviews with India-based executives from such companies as AstraZeneca, GE, Infosys, Intel, and Wipro, the authors unveil the dramatic rise in invisible innovation occurring in India—from B2B products and R\u0026amp;D outsourcing to process and management innovation. The book also illuminates Indian companies’ growing ability to innovate consumer products that are compact, low-cost, efficient, and robust in the face of harsh environmental conditions. The authors’ analysis makes clear that for certain kinds of innovation, the long-held monopoly of the developed world is over.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eIndia Inside\u003c\/i\u003e provides a wake-up call for executives and policy makers in the developed world  and a clear-eyed view of both the challenges and opportunities facing multinationals seeking new sources of innovation in the future.\u003c\/div\u003e","brand":"Nirmalya Kumar","offers":[{"title":"Default Title","offer_id":48283987902715,"sku":"9781422142400","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422142400.jpg?v=1772483629","url":"https:\/\/indiepubs.com\/products\/india-inside-9781422142400","provider":"IndiePubs","version":"1.0","type":"link"}