{"product_id":"innovating-innovation-9781633538443","title":"Innovating Innovation","description":"\u003ch2\u003e\u003cstrong\u003e#1 New Release in Industrial Management \u0026amp; Leadership ─ Breakthrough Innovation Tools for Successful Leadership\u003c\/strong\u003e\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eInnovation needs innovation:\u003c\/strong\u003e Innovation is broken. Business leadership is struggling to find ways to crack through corporate politics or bureaucratic silos, to move from defense to offense, to nurture real breakthrough, to drive visionary creativity in ways that add new value to everything they do. In \u003cem\u003eInnovating Innovation\u003c\/em\u003e, David Morey, one of America’s leading strategic consultants, teaches, coaches, and guides you across eleven concrete and pragmatic steps that unlock and drive day-to-day innovation in your business and help you gain a long-term competitive advantage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eMake change and innovation happen:\u003c\/strong\u003e \u003cem\u003eInnovating Innovation\u003c\/em\u003e synergizes what is best in classic innovation theories with an insurgent strategic model inspired by one of Morey’s first corporate clients, Apple founder Steve Jobs. It shows how to lead innovation that creates the products of visionary genius without the necessity for actual genius. It provides practical tools and guidance on building and leading the teams, working conditions, organizational structures, and cultures of market-made and market-making innovation. It illustrates a roadmap to the disruptive periphery, the organizational margins at which real innovation actually takes place.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eInnovation can be taught:\u003c\/strong\u003e \u003cem\u003eInnovating Innovation\u003c\/em\u003e is a framework to counter failure. It directs you, the reader, to the consumer, the very person who will actually tell you how to innovate the benefits to create a future you can own. This book invites you to “think different,” to become a change leader, to go the “wrong” way to get to the right places.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAfter reading this new battlefield manual for innovation, you will:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLearn the Disruptive Periphery Concept and how it can give you the tools to help your business\u003c\/li\u003e\n\u003cli\u003eDiscover a practical marketing-centric focus applied to innovation\u003c\/li\u003e\n\u003cli\u003eReap the benefits of lessons developed from thirty years of real-world global consulting and training experience\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"David Morey","offers":[{"title":"Default Title","offer_id":48304950575355,"sku":"9781633538443","price":27.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781633538443_9fcf6fb6-83cb-47ac-9ae8-518beb850d6a.jpg?v=1772485683","url":"https:\/\/indiepubs.com\/products\/innovating-innovation-9781633538443","provider":"IndiePubs","version":"1.0","type":"link"}