{"product_id":"innovation-as-usual-9781422144190","title":"Innovation as Usual","description":"\u003cdiv\u003e\n\u003cb\u003eTurn team members into innovators\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eMost organizations approach innovation as if it were a sideline activity. Every so often employees are sent to “Brainstorm Island”: an off-site replete with trendy lectures, creative workshops, and overenthusiastic facilitators. But once they return, it’s back to business as usual.\u003cbr\u003e\u003cbr\u003eInnovation experts Paddy Miller and Thomas Wedell-Wedellsborg suggest a better approach. They recommend that leaders at all levels become “innovation architects,” creating an ecosystem in which people engage in key innovation behaviors as part of their daily work.\u003cbr\u003e\u003cbr\u003eIn short, this book is about getting to a state of “innovation as usual,” where regular employees—in jobs like finance, marketing, sales, or operations—make innovation happen in a way that’s both systemic and sustainable.\u003cbr\u003e\u003cbr\u003eInstead of organizing brainstorming sessions, idea jams, and off-sites that rarely result in success, leaders should guide their people in what the authors call the “5 + 1 keystone behaviors” of innovation: focus, connect, tweak, select, stealthstorm, (and the + 1) persist:\u003cbr\u003e\u003cbr\u003e•  \u003cb\u003eFocus beats freedom\u003c\/b\u003e: Direct people to look only for ideas that matter to the business\u003cbr\u003e•  \u003cb\u003eInsight comes from the outside\u003c\/b\u003e: Urge people to connect to new worlds\u003cbr\u003e•  \u003cb\u003eFirst ideas are flawed\u003c\/b\u003e: Challenge people to tweak and reframe their initial ideas\u003cbr\u003e•  \u003cb\u003eMost ideas are bad ideas\u003c\/b\u003e: Guide people to select the best ideas and discard the rest\u003cbr\u003e•  \u003cb\u003eStealthstorming rules\u003c\/b\u003e: Help people navigate the politics of innovation\u003cbr\u003e•  \u003cb\u003eCreativity is a choice\u003c\/b\u003e: Motivate everyone to persist in the five keystone behaviors\u003cbr\u003e\u003cbr\u003eUsing examples from a wide range of companies such as Pfizer, Index Ventures, Lonza, Go Travel, Prehype, DSM, and others, \u003ci\u003eInnovation as Usual\u003c\/i\u003e lights the way toward embedding creativity in the DNA of the workplace.\u003cbr\u003e\u003cbr\u003eSo cancel that off-site. Instead, read \u003ci\u003eInnovation as Usual\u003c\/i\u003e—and put innovation at the core of your business.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Paddy Miller","offers":[{"title":"Default Title","offer_id":48284098330875,"sku":"9781422144190","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_62dffc28-f636-4a7d-908f-ffbc90e3f081.jpg?v=1778780815","url":"https:\/\/indiepubs.com\/products\/innovation-as-usual-9781422144190","provider":"IndiePubs","version":"1.0","type":"link"}