{"product_id":"innovation-capital-9781633696525","title":"Innovation Capital","description":"\u003cp\u003e\u003cb\u003eLearn from the Best\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eGreat leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality--called \"innovation capital\"--is measurably more important for innovation than just being creative.\u003c\/p\u003e\u003cp\u003eThe authors have spent decades studying how people get great ideas (the subject of \u003ci\u003eThe Innovator's DNA\u003c\/i\u003e) and how people test and develop those ideas (explored in \u003ci\u003eThe Innovator's Method\u003c\/i\u003e).\u003c\/p\u003e\u003cp\u003eNow they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow you can build a personal reputation for innovation\u003c\/li\u003e\n\u003cli\u003eWhat techniques you can use to amplify your innovation capital\u003c\/li\u003e\n\u003cli\u003eHow you can garner attention for your ideas and projects and persuade audiences to support them\u003c\/li\u003e\n\u003cli\u003eWhat it means to provide visionary leadership and how you can achieve it\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFeaturing interviews with the superstars of innovation--individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)--this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.\u003c\/p\u003e","brand":"Jeff Dyer","offers":[{"title":"Default Title","offer_id":48284158918907,"sku":"9781633696525","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_9a9a4fef-18de-490f-b930-774ef322d3f0.jpg?v=1778780679","url":"https:\/\/indiepubs.com\/products\/innovation-capital-9781633696525","provider":"IndiePubs","version":"1.0","type":"link"}