{"product_id":"international-marketing-in-times-of-sustainability-and-digitalization-9783110772227","title":"International marketing in times of sustainability and digitalization","description":"\u003cp\u003e Given today's challenges, companies are confronted with pressing questions: Are marketing and sustainability a contradiction? How can digitalization support marketers beyond digital advertising? These questions must be addressed in an international context since, for most companies, international business is more a reality than just a strategic option as it was just a few decades ago. \u003c\/p\u003e \u003cp\u003e This book provides insights into the fundamentals of international marketing with a focus on these topics because they are commonplace in today's international marketing. It presents theories and concepts of international marketing in a concise form along with many real-world examples. The book explores how digitalization makes potential connections and advances available to marketing and how marketing can contribute to shaping a more sustainable future. It is a must read for students interested in the topic and managers who are confronted with these challenges. \u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e\u003cstrong\u003eSupplementary materials for the book are available!\u003c\/strong\u003e","brand":"Erika Graf","offers":[{"title":"Default Title","offer_id":48262681657595,"sku":"9783110772227","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_5951c123-d780-4f6f-b9b6-c035446627ed.jpg?v=1774505549","url":"https:\/\/indiepubs.com\/products\/international-marketing-in-times-of-sustainability-and-digitalization-9783110772227","provider":"IndiePubs","version":"1.0","type":"link"}