{"product_id":"interviewing-users-9781959029786","title":"Interviewing Users","description":"\u003cp\u003eInterviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.\u003c\/p\u003e\u003cp\u003eIn this new and updated edition of the acclaimed classic \u003ci\u003e\u003cb\u003eInterviewing Users\u003c\/b\u003e\u003c\/i\u003e, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer’s actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.\u003c\/p\u003e\u003cp\u003eBut, hey, that’s just the nuts and bolts of the book. The truly fun part is Steve’s voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn’t affect interviews.\u003c\/p\u003e\u003cp\u003eEveryone will get something from this book. But beyond the requisite information, it’s simply a good read. And if you want another good read with stories galore, pick up Steve’s other book \u003ci\u003e\u003cb\u003eDoorbells, Danger, and Dead Batteries\u003c\/b\u003e\u003c\/i\u003e.\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Quite simply the best book on when, why, and how you should conduct user interview studies.\"\u003cbr\u003e—Elizabeth F. Churchill, PhD, Senior Director, Google\u003c\/b\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eWho Should Read This Book?\u003c\/b\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eAnyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are.\u003c\/li\u003e\n\u003cli\u003eAnyone and everyone who wants to learn how to interview and listen to people.\u003c\/li\u003e \u003cli\u003eAnyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and \u003cb\u003eyou\u003c\/b\u003e.\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cb\u003eTakeaways\u003c\/b\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eUser research is key for companies to include in their design and development process.\u003c\/li\u003e \u003cli\u003eThe best way to do user research is through interviewing users and determining their needs.\u003c\/li\u003e\n\u003cli\u003eInterviewing can identify what could be designed or what is actually a problem.\u003c\/li\u003e \u003cli\u003eTeams who meet their users face-to-face will build better products.\u003c\/li\u003e\n\u003cli\u003eField research takes a lot of preparation to be successful―and a solid plan in advance.\u003c\/li\u003e \u003cli\u003eThere are critical techniques and frameworks for mapping human behavior.\u003c\/li\u003e\n\u003cli\u003eA good interviewer always puts their participants at ease.\u003c\/li\u003e\n\u003cli\u003eIf you ask the right questions, you’ll get the right answers.\u003c\/li\u003e\n\u003cli\u003eA smart interviewer checks their worldview at the door.\u003c\/li\u003e\n\u003cli\u003eTo establish a rapport with your interviewee, listen and don’t be judgmental.\u003c\/li\u003e \u003cli\u003eResearch data is a combination of analysis and synthesis.\u003c\/li\u003e\n\u003cli\u003eThe importance of research analysis must be continually highlighted and emphasized to the powers that be.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\n\n","brand":"Steve Portigal","offers":[{"title":"Default Title","offer_id":48287111315707,"sku":"9781959029786","price":49.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_ce3d06f5-bd15-4e21-b83e-6ae3d7f0d020.jpg?v=1771575957","url":"https:\/\/indiepubs.com\/products\/interviewing-users-9781959029786","provider":"IndiePubs","version":"1.0","type":"link"}