{"product_id":"knife-fight-9798893851731","title":"Knife Fight","description":"\u003cb\u003eA playbook for Democrats to change the narrative, reclaim patriotism, and win\u003c\/b\u003e\n\n\u003cbr\u003e\u003cbr\u003e\u003cp\u003eFor the past decade, Democrats have brought policy papers to a knife fight. Somewhere along the way, the party of Roosevelt and Kennedy forgot how to inspire Americans, retreating into the false belief that if they just explained the plan one more time, voters would come home. But data shows that voters don’t want the kindest, smartest, or even most experienced person in the room. Leaders need to be perceived as dominant: strong, courageous, and patriotically obsessed with the promise of the United States. Trump understood this, throwing punches, wrapping himself in the flag, and upending the story of America. He projected dominance—and won.\u003c\/p\u003e\n\u003cp\u003eStrength isn’t the opposite of goodness. It’s what goodness needs to survive.\u003c\/p\u003e\n\u003cp\u003eM. Steven Fish has spent his career studying how strongmen seize power; Laila Aghaie is an expert in communication strategy. \u003cem\u003eKnife Fight\u003c\/em\u003e is their bold, no-holds-barred book that shows fed-up Democrats how to mobilize voters and inspire loyalty by telling the rousing, beautiful, and true story of what America is and can be. It is the playbook for taking back the country.\u003c\/p\u003e\n\u003cp\u003eWith sharp prose and cutting-edge data, \u003cem\u003eKnife Fight\u003c\/em\u003e identifies the three virtues that win—strength, courage, and patriotism—and lays out fifteen protocols to put them to work and concrete steps to build a winning narrative. \u003cem\u003eKnife Fight\u003c\/em\u003e is nothing less than \u003cem\u003eDon’t Think of An Elephant\u003c\/em\u003e for our times: a battle plan to restore the promise of our nation.\u003c\/p\u003e","brand":"M. Steven Fish","offers":[{"title":"Default Title","offer_id":49095327416571,"sku":"9798893851731","price":18.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/knife-fight-9798893851731","provider":"IndiePubs","version":"1.0","type":"link"}