{"product_id":"making-media-work-9780814764695","title":"Making Media Work","description":"\u003cp\u003e\u003cb\u003eThe management and labor culture of the entertainment industry.\u003c\/b\u003e \u003cbr\u003eIn popular culture, management in the media industry is\u003cbr\u003efrequently understood as the work of network executives, studio developers, and\u003cbr\u003emarket researchers—“the suits”—who oppose the more productive forces of\u003cbr\u003ecreative talent and subject that labor to the inefficiencies and risk aversion\u003cbr\u003eof bureaucratic hierarchies.  However, such portrayals belie the reality\u003cbr\u003eof how media management operates as a culture of shifting discourses,\u003cbr\u003edispositions, and tactics that create meaning, generate value, and shape media\u003cbr\u003ework throughout each moment of production and consumption.\u003cbr\u003e\u003cbr\u003eMaking Media Work aims to provide a deeper and more nuanced understanding of\u003cbr\u003emanagement within the entertainment industries. Drawing from work in critical\u003cbr\u003esociology and cultural studies, the collection theorizes management as a\u003cbr\u003epervasive, yet flexible set of principlesdrawn upon by a wide range of\u003cbr\u003epractitioners—artists, talent scouts, performers, directors, show runners, and\u003cbr\u003emore—in their ongoing efforts to articulate relationships and bridge\u003cbr\u003epotentially discordant forces within the media industries. The contributors\u003cbr\u003einterrogate managerial labor and identity, shine a light on how management\u003cbr\u003eunderstands its roles within cultural and creative contexts, and reconfigure\u003cbr\u003ethe complex relationship between labor and managerial authority as productive\u003cbr\u003erather than solely prohibitive. Engaging with primary evidence gathered through\u003cbr\u003einterviews, archives, and trade materials, the essays offer tremendous insight\u003cbr\u003einto how management is understood and performed within media industry contexts.\u003cbr\u003eThe volume as a whole traces the changing roles of management both historically\u003cbr\u003eand in the contemporary moment within US and international contexts, and across\u003cbr\u003ea range of media forms, from film and television to video games and social\u003cbr\u003emedia.\u003c\/p\u003e","brand":"Derek Johnson","offers":[{"title":"Default Title","offer_id":48273428054267,"sku":"9780814764695","price":107.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_c748d2c6-2287-4e33-816a-0331356e42db.jpg?v=1771016220","url":"https:\/\/indiepubs.com\/products\/making-media-work-9780814764695","provider":"IndiePubs","version":"1.0","type":"link"}