{"product_id":"managing-global-innovation-9781422125892","title":"Managing Global Innovation","description":"\u003cdiv\u003e\n\u003cb\u003eThe key to bridging your global innovation gap\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn today’s global economy, it would be short-sighted to rely solely on local resources for new-product innovations. Instead, knowledge and activity critical to innovation most likely lie outside your company’s home territories—sometimes \u003ci\u003efar\u003c\/i\u003e outside. And this distance makes it harder than ever to obtain and integrate these resources, eating away at your competitive edge.\u003cbr\u003e\u003cbr\u003eHow to tackle this challenge? In \u003ci\u003eManaging Global Innovation\u003c\/i\u003e, INSEAD’s Yves L. Doz and Keeley Wilson show you how to build and leverage a global innovation network. Drawing on extensive research and real-life company examples, they walk you through a set of practical frameworks for acquiring and integrating innovation-critical knowledge from multiple sources. You’ll learn to optimize your innovation footprint, improve communication and receptivity, and enhance collaboration in order to succeed on a global scale.\u003cbr\u003e\u003cbr\u003eBased on in-depth research within more than three dozen corporations—including Citibank, Essilor, GE, GlaxoSmithKline, HP Labs, HP Singapore, Nokia, Novartis, Shiseido, Siemens, Snecma, Synopsys, and Xerox—this book bridges theory and practice.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eManaging Global Innovation\u003c\/i\u003e gives you the tools to harness critical expertise from around the globe—and channel it into your innovation programs.\u003cbr\u003e\n\u003c\/div\u003e","brand":"Yves L. Doz","offers":[{"title":"Default Title","offer_id":48284152299771,"sku":"9781422125892","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_20bcb9a1-3cbd-4390-9a8f-c06c34e91ad4.jpg?v=1778780699","url":"https:\/\/indiepubs.com\/products\/managing-global-innovation-9781422125892","provider":"IndiePubs","version":"1.0","type":"link"}