{"product_id":"marketing-libraries-in-a-web-20-world-9783110263312","title":"Marketing Libraries in a Web 2.0 World","description":"  \u003cmeta http-equiv=\"content-type\" content=\"text\/html; charset=iso-8859-1\"\u003e \u003cmeta content=\"mshtml 6.00.6000.17095\" name=\"generator\"\u003e  \u003cp\u003eMarketing the 21st century library and information organization to its new age customers using Web 2.0 tools is a hot topic. These proceedings focus on the marketing applications and (non- technical) aspects of Web 2.0 in library and information set ups. The papers in English and French are exploring and discussing the following aspects: General concepts of Web 2.0 and marketing of library and information organizations; How libraries are adopting Web 2.0 marketing strategies; Marketing libraries to clients in using Web 2.0 tools; International trends and Interesting cases of marketing through Web 2.0 tools.\u003c\/p\u003e","brand":"Dinesh Gupta","offers":[{"title":"Default Title","offer_id":48260960616699,"sku":"9783110263312","price":182.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_1e7d5acc-faa1-4585-a56b-09f265dbbfd8.jpg?v=1774456373","url":"https:\/\/indiepubs.com\/products\/marketing-libraries-in-a-web-20-world-9783110263312","provider":"IndiePubs","version":"1.0","type":"link"}