{"product_id":"marketing-measurement-and-analytics-9781501523144","title":"Marketing Measurement and Analytics","description":"\u003cp\u003e This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You’ll cover topics such as: aligning measurement to business goals by distinguishing between business and marketing KPIs and choosing the right metrics to guide your strategy; building adaptable systems that link organizational goals to actionable marketing tactics; exploring AI-based tools, predictive analytics, and generative AI to refine your data strategies; and analyzing results, run multi-channel tests, and create a culture of experimentation and optimization. Through a unique blend of expert insights, practical frameworks, and a recurring case study, this book brings theoretical concepts to life, making them actionable and relatable for any organization. \u003c\/p\u003e \u003cp\u003e FEATURES\u003cbr\u003e• Integrates cutting-edge AI technologies into your measurement processes\u003cbr\u003e• Uses a recurring case study to demonstrate real-world applications of measurement concepts\u003cbr\u003e• Analyzes results and runs multi-channel tests to create a culture of experimentation and optimization \u003c\/p\u003e","brand":"Greg Kihlstrom","offers":[{"title":"Default Title","offer_id":48211066192123,"sku":"9781501523144","price":41.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_d157a308-57c3-4e89-b948-c6cbcc81b8fe.jpg?v=1780348590","url":"https:\/\/indiepubs.com\/products\/marketing-measurement-and-analytics-9781501523144","provider":"IndiePubs","version":"1.0","type":"link"}