{"product_id":"marketing-workbook-for-nonprofit-organizations-9780940069251","title":"Marketing Workbook for Nonprofit Organizations","description":"\u003cdiv\u003e\u003cb\u003eDon't just wish for marketing results—get them! \u003c\/b\u003e\u003c\/div\u003e\u003cdiv\u003eIf marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the\u003ci\u003e Marketing Workbook\u003c\/i\u003e has helped thousands like you use marketing to reach the people you want to help—and attract the money and support your organization deserves.\u003c\/div\u003e\u003cdiv\u003eNow, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes \"web wisdom\" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. \u003c\/div\u003e\u003cdiv\u003eThis book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the \u003ci\u003eMarketing Workbook\u003c\/i\u003e and start putting the power of marketing to work in your organization!\u003c\/div\u003e","brand":"Gary J. Stern","offers":[{"title":"Default Title","offer_id":48304643408123,"sku":"9780940069251","price":36.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9780940069251_c4b8f63a-5896-4e3f-8b2c-06bee4682139.jpg?v=1772483428","url":"https:\/\/indiepubs.com\/products\/marketing-workbook-for-nonprofit-organizations-9780940069251","provider":"IndiePubs","version":"1.0","type":"link"}