{"product_id":"mental-models-9781933820064","title":"Mental Models","description":"\u003cp\u003e\u003cb\u003eThere is no single methodology for creating the perfect product—but you can increase your odds. \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOne of the best ways is to understand users' reasons for doing things. \u003ci\u003eMental Models\u003c\/i\u003e gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.\u003c\/p\u003e","brand":"Indi Young","offers":[{"title":"Default Title","offer_id":48287111676155,"sku":"9781933820064","price":54.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781933820064.jpg?v=1772488102","url":"https:\/\/indiepubs.com\/products\/mental-models-9781933820064","provider":"IndiePubs","version":"1.0","type":"link"}