{"product_id":"monetising-the-dividual-self-9781789201185","title":"Monetising the Dividual Self","description":"\u003cul\u003e\n\t\u003cli\u003e\n\t\tFirst book to focus on the emergence of microcelebrities\/influencers in an Asian context.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tAnthropological ethnography that captures a unique and detailed historical account of when personal bloggers first began to monetise their online presence. This prefigured the current widespread use of social media ‘influencers’ for marketing and advertising.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tThe chronological development of the chapters intersperses detailed academic and theoretical discussions with case studies and thick descriptions suitable for classroom discussion.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tAccompanied by a website that was used as part of the fieldwork (www.julianhopkins.net).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Julian Hopkins","offers":[{"title":"Default Title","offer_id":48308455342331,"sku":"9781789201185","price":135.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781789201185_67a7941c-c843-4c57-af36-a32e001cd50f.jpg?v=1772486899","url":"https:\/\/indiepubs.com\/products\/monetising-the-dividual-self-9781789201185","provider":"IndiePubs","version":"1.0","type":"link"}