{"product_id":"monetising-the-dividual-self-9781807581039","title":"Monetising the Dividual Self","description":"\u003cul\u003e\n\t\u003cli\u003e\n\t\tFirst book to focus on the emergence of microcelebrities\/influencers in an Asian context.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tAnthropological ethnography that captures a unique and detailed historical account of when personal bloggers first began to monetise their online presence. This prefigured the current widespread use of social media ‘influencers’ for marketing and advertising.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tThe chronological development of the chapters intersperses detailed academic and theoretical discussions with case studies and thick descriptions suitable for classroom discussion.\u003c\/li\u003e\n\t\u003cli\u003e\n\t\tAccompanied by a website that was used as part of the fieldwork (www.julianhopkins.net).\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Julian Hopkins","offers":[{"title":"Default Title","offer_id":49006435631355,"sku":"9781807581039","price":34.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/monetising-the-dividual-self-9781807581039","provider":"IndiePubs","version":"1.0","type":"link"}