{"product_id":"more-than-a-motorcycle-9781422160725","title":"More Than a Motorcycle","description":"\u003cdiv\u003eIn the late 1980s, Harley-Davidson beat back an assault by Japanese competitors and engineered a remarkable financial turnaround. But it subsequently faced an even more formidable challenge: maintaining and improving on its success in the absence of an external crisis. To answer this challenge, then-CEO Rich Teerlink, partnering with organizational consultant Lee Ozley, threw out the top-down strategies that had just saved the company and began building a different Harley-one that would be driven not by top management, but by employees at every level. What happened next is the stuff of turnaround legend.\u003cbr\u003eMore Than a Motorcycle is the story behind the story of the purposeful transformation of an American icon, as told by the two individuals most deeply involved in that decade-long process. The book chronicles the victories and setbacks along Harley's difficult journey from a traditional \"command-and-control\" culture to an open, participative learning environment.\u003cbr\u003e\u003cbr\u003eTeerlink and Ozley deliver three fundamental messages: people are a company's only sustainable competitive advantage; there is no \"quick fix\" to effect lasting, beneficial organizational change; and leadership is not a person, but a process to which everyone must contribute. They provide practical, reality-tested prescriptions for critical tasks like developing employee alignment, building structures that support participation, and implementing effective reward programs. Finally, they draw lessons from the Harley experience-lessons about values, trust, and community-that apply broadly to any business.\u003cbr\u003e\u003cbr\u003eAn against-the-odds story of a business road less traveled, this book encourages today's leaders to look around the next bend-and to give every employee a view of the road from the driver's seat.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e","brand":"Rich Teerlink","offers":[{"title":"Default Title","offer_id":48284047081723,"sku":"9781422160725","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422160725.jpg?v=1772483638","url":"https:\/\/indiepubs.com\/products\/more-than-a-motorcycle-9781422160725","provider":"IndiePubs","version":"1.0","type":"link"}