{"product_id":"netflix-and-south-korean-media-9789004781924","title":"Netflix and South Korean Media","description":"\u003ci\u003eNetflix and South Korean Media: Platforms, Genres, and Global Reception\u003c\/i\u003e offers a timely, rigorous analysis of how global streaming platforms have fundamentally reshaped the South Korean entertainment ecosystem. Featuring thirteen insightful chapters written by leading scholars, this volume explores the dynamic transformations in creative labour, genre diversification, and transnational reception triggered by the global ascent of Hallyu. Moving beyond conventional Western-centric frameworks, the volume highlights the complexities of contemporary digital media ecology and the cultural tensions between global forces and local industries. It is an essential read for anyone interested in transnational media and culture.","brand":"Sangjoon LEE","offers":[{"title":"Default Title","offer_id":49292973703419,"sku":"9789004781924","price":104.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/indiepubs.com\/products\/netflix-and-south-korean-media-9789004781924","provider":"IndiePubs","version":"1.0","type":"link"}