{"product_id":"persuading-people-9781422163856","title":"Persuading People","description":"\u003cdiv\u003ePersuasive people generate real value for their companies by turning ideas into action. But persuasion isn't easy: It takes practice, patience, and psychological savvy. That's where this new volume comes in--by enabling you to:\u003cbr\u003e·        Build your credibility\u003cbr\u003e·        Adapt your pitch to your audience\u003cbr\u003e·        Win your listeners' minds and hearts\u003cbr\u003e·        Overcome resistance to your proposals\u003cbr\u003e·        Leverage the forces that move people to embrace new ideas\u003c\/div\u003e","brand":"Harvard Business Review","offers":[{"title":"Default Title","offer_id":48284005269755,"sku":"9781422163856","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781422163856.jpg?v=1772483643","url":"https:\/\/indiepubs.com\/products\/persuading-people-9781422163856","provider":"IndiePubs","version":"1.0","type":"link"}