{"product_id":"press-play-9781647826154","title":"Press Play","description":"\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies—including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle—that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products—they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies—ranging from Adidas and Puma to NASCAR and Unilever—Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e","brand":"Bastian Bergmann","offers":[{"title":"Default Title","offer_id":48284108390651,"sku":"9781647826154","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/CoreSourceHub_d7a66a0f-fc2c-49a4-9e75-75a1f3d711ac.jpg?v=1778781134","url":"https:\/\/indiepubs.com\/products\/press-play-9781647826154","provider":"IndiePubs","version":"1.0","type":"link"}