{"product_id":"readings-in-modern-marketing-9789629962791","title":"Readings in Modern Marketing","description":"\u003ci\u003eReadings in Modern Marketing\u003c\/i\u003e is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. \u003ci\u003eReadings in Modern Marketing\u003c\/i\u003e offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.","brand":"John A. Quelch","offers":[{"title":"Default Title","offer_id":48276870725883,"sku":"9789629962791","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9789629962791.jpg?v=1772491695","url":"https:\/\/indiepubs.com\/products\/readings-in-modern-marketing-9789629962791","provider":"IndiePubs","version":"1.0","type":"link"}