{"product_id":"rebranding-and-reconstructing-masculinity-in-agriculture-an-overview-9781835454787","title":"Rebranding and reconstructing masculinity in agriculture: an overview","description":"\u003cp\u003eThis chapter provides an overview of the importance of masculinity (re)construction to the work of agricultural equity and discusses how contemporary capitalist agriculture has engaged a hegemonic agricultural masculinity in order to normalise a certain type of land use and land decision-maker to maintain global agriculture “progress” and expansion. The chapter also discusses how agribusiness strategically rebrands this masculinity to maintain and expand the reach of capitalist agriculture.\u003c\/p\u003e","brand":"Dr Angie Carter","offers":[{"title":"Default Title","offer_id":48281145901307,"sku":"9781835454787","price":32.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0779\/3917\/9771\/files\/9781835454787.jpg?v=1772487194","url":"https:\/\/indiepubs.com\/products\/rebranding-and-reconstructing-masculinity-in-agriculture-an-overview-9781835454787","provider":"IndiePubs","version":"1.0","type":"link"}